About Me
I'm a business-minded problem solver turned Digital Product Owner & Web Developer, with years of experience owning and operating successful businesses before bringing that perspective into tech.
My hands-on background in sales, client relations, and running a 14-person team is now the foundation I use to build technology that is both intuitive and impactful. I drive full product life cycles from discovery through launch, translating ambiguous business problems into clear product decisions and keeping cross-functional teams aligned on what matters and why. I bring a people-first mindset, a genuine commitment to ongoing learning, and a habit of building client trust that lasts.
Lately, I've been leaning hard into AI as a force-multiplier: not just experimenting with it, but integrating it into my design and development workflow to build things that simply weren't possible before. I believe great products come from teams that trust each other's expertise, and aren't afraid to challenge their own processes.
KET
Digital Product Manager & Web Developer II since 2021.
Design & Dev
Full product lifecycle from UX concept to shipped code.
AI-Powered
Using AI as a real tool in design, dev, and product work.
Louisville, KY
Available for in-person collaboration and client work.
Experience
Digital Product Manager & Web Developer II
Kentucky Education Television (KET)
- Led the creation of Web Tools, KET's intranet platform, from naming and design through development, collaborating with production, education, graphics, and marketing teams
- Spearheaded the redesign and launch of KET.org and the e-commerce platform Shop.KET.org
- Drive full product life cycles from concept through launch, ensuring alignment with organizational goals and stakeholder needs
- Chosen as co-lead for the Marketing & Web Development task force to improve cross-team collaboration
- Develop and maintain custom WordPress, Moodle, & SharePoint content management systems
KET AI Pilot Group , Web Team Representative
Representing the web team on KET's organization-wide AI pilot initiative, chartered to explore AI models and identify real applications across the organization. The web team had already been using AI for years; the mission was to bring the rest of the org along. Currently building a custom AI chatbot trained on KET's institutional knowledge: at minimum, it intelligently routes support tickets to the right department, at best, it answers questions outright and eliminates help tickets altogether.
Scholar Week
Initiated and designed a recurring "Scholar Week" sprint rotation, a structured program giving the team dedicated time to learn, experiment, and bring new ideas back to the work. Built from scratch with no playbook, just a belief that teams that learn together build better things.
Business Owner & Manager
Jesse Daniels Photography LLC
- Founded and scaled a full-service production studio, overseeing sales, client relations, and project execution
- Hired, trained, and managed a team of 14 employees while personally directing over 1,000 events
- Built a reputation for exceptional client relationships, strategic planning, and creative problem-solving, sustaining growth for over a decade
Full-Stack Development Certificate
Code Louisville , Louisville, KY
15-month intensive bootcamp: Front-End Web Development (HTML, CSS, JavaScript), C#, and JavaScript
Bachelor of Arts in Philosophy
University of Evansville
Emphasis in Technologies, Art, and Business. Foundation in critical thinking, ethical reasoning, and logical analysis.
Projects
Work that spans public broadcasting, accessibility, B2B tools, and beyond.
Web Tools , KET Intranet Platform
Led the full product lifecycle for KET's internal intranet platform, from naming and UX design through development and launch. Collaborated across production, education, graphics, and marketing teams to deliver tools that streamline organization-wide workflows.
KET.org Redesign & Shop.KET.org
Spearheaded the redesign and launch of KET.org, a major public broadcasting website, along with the e-commerce platform Shop.KET.org. Drove alignment across stakeholders and ensured WCAG accessibility compliance throughout.
Access Insight Group
A platform for organizations to evaluate, track, and improve accessibility across their digital products. Built with AI-assisted research and analysis tooling to surface insights faster than traditional audits allow.
Resellers Management Tool
A custom B2B web application built to streamline reseller onboarding, tracking, and management workflows. Leveraged AI throughout development to ship features faster and build things that would have been out of reach before.
Socks Plus Sandals
A website for, you guessed it, COOL DADS. Built with HTML, CSS, and JavaScript for Code Louisville. If you rock Crocs with socks, this is your corner of the internet.
Healthy Heart
My first responsive web project, built to showcase HTML and CSS skills from Code Louisville. A site highlighting favorite low-sodium products that taught me the fundamentals of responsive design.
Memory Journal App (C#)
A .NET C# desktop application for journaling memories of my daughters growing up. Features search, delete, and a "one year ago today" display mode.
BAM Social Photo Booth
A brand built from the ground up, logo designed in Photoshop, website built in WordPress. Created an attention-grabbing identity for my photo booth rental business.
Neon Photo Co
A WordPress website built to advertise my commercial photography studio and portfolio. Designed for clean presentation of professional photography work across all devices.
Skills
Product & Project Management
Technical Development & Design
AI & Workflow Innovation
Business & Client Relations
Photography
The summer after I graduated college I bought a camera and bet on myself. No clients, no playbook, just a belief I could build something real. Over the next thirteen years I founded a full-service production studio, grew it to a team of 14, and personally directed over 1,000 events.
Photography is one of the hardest ways to make a living. You are selling trust, delivering under pressure, getting one shot to make something beautiful that people keep forever. We did quite well from the bottom up.
That experience shapes how I work today. Reading a room before a shoot is the same skill as understanding what people need before they say it. Earning a client's trust fast is the same as walking into a stakeholder meeting. No safety net teaches you to ship, iterate, and decide with imperfect information.
Jesse Stuff
Many of us have fond memories of mom baking sweet apple pies or smoking endless Virginia Slims. I have those memories too, but one of my fondest is my mom religiously reading her horoscope aloud every morning. I built this feature so you can check yours daily!
